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Old 31st March 2016, 18:46   #1
alanjay
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Default Kelly's Ice Cream

Forgive this non Rover post but I think it's relevant.
One of my favourite ice cream manufacturers have gone down the route of the Phoenix Four.
Rather than have faith in the product and charge the right price, Kelly's have held their price but reduced their one litre tubs to 950ml, thus reducing value for money.
Phoenix four held prices by lowering spec. when will British management learn, have faith in your product and charge the true cost rather than diminish a good product.
Rant almost over but sad to see all these years after the collapse of Rover, British management have learnt nothing.
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Old 31st March 2016, 18:51   #2
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Cool

Now if they was to bring out a "Moonstone" flavour.
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Old 31st March 2016, 19:50   #3
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Quote:
Originally Posted by FLYING BANANA View Post
Now if they was to bring out a "Moonstone" flavour.
Or a Banana flavour..............................Oh there already is Banana flavoured ice cream
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Old 31st March 2016, 19:52   #4
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Default

Quote:
Originally Posted by FLYING BANANA View Post
Now if they was to bring out a "Moonstone" flavour.
Strangely Pistachio ice cream is the nearest colour to Moonstone, so if they were to make Pistachio ice cream I'd forgive Kellys.

For your reference next time you go to Cornwall look out for Banana ice cream made by the Moomaids of Zennor (http://www.moomaidofzennor.com/).
I make sure I get a daily dose of it when I'm in Cornwall.
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Old 31st March 2016, 22:28   #5
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I'm glad to hear they are still in business, unlike Rover.

When their ice cream disappeared from the co-op's fridges a few months back I feared the worst.
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Old 31st March 2016, 23:10   #6
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It's not quite a fair comparison.
MGR did a cost saving exercise on a £20-23K vehicle (some call it value engineering), lowering the quality of certain parts/assemblies or finishes and thus the perceived/accepted quality of the finished product. I'm not sure this factor alone actually affected the overall sales figures and thus ultimate 'success' of the business; it may however have improved margins as short term gains for the struggling MGR product range.
Kelly's on the other hand are trying to maintain the price point by slightly reducing volume on a (and I'm guessing) a £2.70 dairy product. One purchases Kelly's because presumably it tastes better than the competition so -50ml shouldn't really be a factor when making one's choice from the freezer section. Value for money in this case doesn't come into question - it's the brand power.
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Old 1st April 2016, 01:16   #7
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Thread moved to a more appropriate forum. Re-direct left in old. This may be the better forum as threads get ‘lost’ very quickly in the General Forum.
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Old 1st April 2016, 15:02   #8
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Not only British companies, compare Mars bars
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Old 1st April 2016, 15:18   #9
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The companies who have gone down this route have done it to simply stay in a business. The price of their ingredients have risen (as have chocolate bars etc), but if they increase their prices in line with what they need to, to maintain a healthy margin, everyone would be up in arms complaining about how expensive it is etc. However over time, the companies reduce the volume, by normally a small amount, but keep the price the same, it means people can still before the product. Albeit it doesn't last quite as long. Next price increase comes, they can increase the price and claim it is with rate of inflation etc by this stage wages have risen slightly so it is less noticeable to the consumer. Next time, reduce if size again and so on.

The upshot is, consumers do not stop buying the product regularly or consign it to a special treat option . company stays in business, suppliers stay in business, consumers eat less fattening foods Lol everyone is happy :-)
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