Although I don't doubt that £700 might be a very reasonable price for a quality item, I think demand would be limited. That figure represents around 50% or more of the market value of most of our cars now, and most owners will not want to make the investment. There are the minority who are able and happy to spend whatever it takes to keep their cars pristine, and a fair number of those may well be interested as it is the seats that are the most difficult to keep in cosmetically good condition. Having said that, most cars have almost "as new" rear seats, so it might be worth looking at producing front seat covers only which might be more popular on their own, provided a good match to the existing rears can be achieved.
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