The Trouble is Murdoch owns so much with the Film Studios, Film Distribution Companies he has such a Monopoly and money to throw at it. All this started because he bought into ITV to stop NTL/Virgin takeover now its going Pear Shaped for the Viewer. A lot of the Film Library Virgin have is also leased from Sky/Murdoch Group.
Skys income is now more than all the Cable Companies & Terestrial (Excluding BBC) But there FreeSat Package is cheaper if you have to instal new Digital Aerial (over 70% country) + a half decent Freeview box with twin tuners.
There was a James Bond film very like this whole episode not so long ago when the Satellite Company tried to Control the World...Was Fiction wasn't it!
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