[Rich]

Originally Posted by Rich

Well, this is where it could get interesting for the VirginMedia customers. If the deal does not go ahead, Sky could lose some of their exclusive "air" rights. Other television production companies will soon hear of a 3.5million un-tapped audience and could well go to VirginMedia direct. Wouldn't you if you had a chance of a £32m price?

Heh, it's happening already, just found this PR:

Lost finds its way to Virgin Media

Hit series secured for growing on-demand library

Virgin Media and The Walt Disney Company's Buena Vista International Television (BVITV) have extended their recent UK content agreement to include the award-winning hit series Lost.

Seasons one and two of Lost will be available in August on the company's TV-on-demand service, which lets viewers choose from a huge library of entertainment, with DVD-like control. The third season will arrive later in the year, after its linear broadcast and DVD release.

Ernie Cormier, chief commercial officer of Virgin Media, said: "By combining Disney's content with our on-demand technology, our customers can enjoy watching Lost episodes from seasons one and two at any time that suits."

The extended agreement with BVITV follows recent content deals with Warner Bros, HBO, Channel 4 and Alliance Atlantis.

To find out more about Virgin Media services, consumers can visit www.virginmedia.com.

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