Sorry, been travelling!
OK, The national chains can buy in bulk so won't pay normal retail prices. But if you shop around I have managed to get Mobil1 at almost half Halford's price through trade.
Secondly, a little bit of a loss leader to see if they can flog you other parts and labour.
But there's no free lunch and whilst it may be BMW approved, as mentioned above some oils meet the requirements, some exceed it.
My personal opinion - these are complex cars and running one doesn't come cheap, therefore I would want to take mine to an approved service facility that will do a full service and that has T4 so they can identify any small issues before they get to be big issues or at least know the car well enough to know what's properly required of a service and how to spot possible issues.
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