Quote:
Originally Posted by Forestgreen
Out of curiosity which is the better sales strategy - tempting buyers to upgrade a basic model with gazillions of options, or having a standard model that throws in the kitchen sink and everything else conceivable? I can't help wonder whether a built-in inefficiency with the 75 production line was that if was offered in about a hundred different colours, with multiple interior colour schemes, then lots of different entertainment options, driver convenience options, wheel options etc. Wouldn't that complicate the assembly line? To take one luxury car from the same era, the Jaguar XJ in comparison, it came in barely half a dozen different shades.
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Very true. The new car market now only allows a few colours included in the base price. Mostly white or black, an example is audi