[victorgte]

Within 10 years, maybe less, the car making landscape will be totally different. The big boys will have no choice but to merge or at least share technology to be able to survive in a rapidly changing market.
The days of stand alone car marques will be numbered. Only specialist makers like Morgan and super car makers will go it alone. Mass production means size matters and savings have to be made. Badges will be almost irrelevant. Look at the van market. Shared platforms with a badge on the front.