I’ve had to go and have a lay down .......

Get on with your book, lazy beggar:D

French car industry success, yes French people baught French cars British people baught foreign cars The French government had a plan (evidently) which was to make their industrial base the best in the world and regardless of what the politics of their government they stuck to it most of the time. whether they achieved it and/or it lasts remains to be seen, but they did much better than we British. There are many other factors that effected our growth but I believe it was a lack of Government "long view" that was the prime problem, the same with Trade Union leaders. Chris.S.

A bit like the chinese did with Roewe? A British name to give a local product prestige.

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I’ve posted this study before goes a long way back to the decline.
https://insight.jbs.cam.ac.uk/2008/who-killed-mg-rover/

Good analysis in that report. The problem IMO that became insurmountable was the merger forced by Wilson and Benn of Leyland and BMH.

Imagine now having two Nissan dealers in the same town with customers able to wander from one to the other to get a deal?

Michael Edwards tried to sort the mess out but it was never going to work.